AI has never been on a holiday!

AI has never been on a holiday! We have recently had one of the most challenging periods that the travel industry has ever seen. The post-pandemic travel landscape is very different from what it was, and we have all had to make adjustments to our businesses as a result. We are looking for efficiencies, teams […]

A New Era for Path DMC

A New Era for Path DMC Welcome to a new era for Path… This past year has been challenging for everyone, particularly those of us in the travel industry. However, here at Path we are determined to focus on the positives rather than dwelling on the negatives. So, with vast amounts of forced downtime we […]

Positive Footprints

Positive Footprints Path is delighted to offer a bespoke range of event planning services, from corporate incentive trips to bonding events and team building exercises. Our local networks of expert staff and trusted suppliers are ready and eager to design plans for successful events, exhibitions, conferences and seminars. Path’s local focus means that we are […]

The pathway from Starfish to Path DMC

The pathway from Starfish to Path DMC In January 2003 I arrived in Thailand for a three month volunteer experience combining teaching and elephant conservation.  My original plan was simply to enjoy a career break before returning home, but I quickly fell completely in love with Thailand and everything about the lifestyle here – the […]

The Three Pillars of Sustainable Tourism

The Three Pillars of Sustainable Tourism When people talk about sustainable tourism what do they really mean?  Sustainable tourism is often described as meeting the needs of the present without compromising the ability of future generations to meet theirs.  Sustainability has become a hot topic in the corporate world, and with good reason. According to […]

An alternative approach to tourism

An alternative approach to tourism I recently read an interesting analysis by Andrew Holden (Director for the Centre for Research into Environment and Sustainable Tourism at the University of Bedfordshire) in which he describes the characteristics of “alternative tourism” as opposed to traditional mass (neoliberal) tourism.  We all know how damaging mass tourism can become […]

Developing and Delivering Authentic Adventure Travel in Asia

Starfish Group Asia customers learn to cook Thai Food

Developing and Delivering Authentic Adventure Travel in Asia There are a handful of words that it seems DMCs and travel companies feel the need to use at every turn. ‘Responsible Travel’ and ‘Ethical Travel’ are two of the most common, but authentic adventure travel is right up there and if we had $5 for every […]

An Operator’s Choice: Western versus Local Tour Guides

Local Tour Guide on a Photo Hunt

An Operator’s Choice: Western versus Local Tour Guides It wasn’t too long ago that pretty much every adventure travel trip had a ‘Western’ tour guide leading it or, at the very least, accompanying local tour guides. Then over the last 20 years, more and more tour operators started marketing that their trips were operated with […]

Local Small Business Suppliers: Mae Wang Elephant Home Case Study

Starfish Client Playing with Baby Elephant in Mae Wang

Local Small Business Suppliers: Mae Wang Elephant Home Case Study Why working closely with local small business suppliers is the right path for destination management companies to deliver responsible tourism. In every DMC’s lifecycle there comes a time when you need to make the decision between using a large, well-established supplier against a friendly but […]